Video: The Game-Changing Power of GEL (Global Experience Language) for UX Design

Nat Spargo, GBST’s Senior UX Designer, leads the implementation of our innovative in-house design system called Global Experience Language (GEL).

GEL modernises user experience and introduces a responsive, content-driven digital engagement solution, as demonstrated in our new Composer screens. It speeds up design decisions and development, providing a collection of agreed-upon UI components that benefit our team and clients.

These benefits include cost reduction, design consistency, improved end-user experience, and enhanced accessibility and usability.

To learn more about GEL, take a quick 2-minute video tour with Nat.