Branding & Web Design

Electoral Commission Queensland

Rebrand ECQ’s image and website to align with today’s modern voters

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Engaging modern voters with refreshed branding

The Electoral Commission Queensland (ECQ) partnered with us to rebrand their image to align better with today’s voters. We worked closed with key staff to develop and present multiple branding options and then refined the selected option inline with feedback from both ECQ staff and user testing.

Once the logo and branding were confirmed, we created wireframes for their new website. As they were looking to promote awareness of and participation in electoral matters, we created a series of avatars and infographics to help connect with the user and give it a more personalised experience.

We also broke down the website into 4 stages of during, before, outside and after the election to help users find the election services quickly and easily at all stages. The design of the new site provides an improved overall user experience and representation of ECQ.

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“The Digital team at GBST were fantastic to work with on this project. They understood our requirements from the very beginning and delivered a beautiful new website and logo which helps us communicate with our audience more effectively.”

Wade Lewis

Assistant Electoral Commissioner at Electoral Commission of Queensland