UX Design for Financial Services
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In today’s digital landscape, guiding users seamlessly from point A to point B is no easy task. We have all experienced the frustration of a glitchy checkout process or a banking app crashing at the worst possible moment.
Such encounters often result in a negative user experience and a reluctance to return to the site or engage further with the brand.
This is where investing in User Experience (UX) design becomes crucial.
By focusing on improving usability, accessibility, and enjoyment during online interactions, financial services organisations can add significant value.
There are four main areas where investing in UX design adds value for financial services organizations:
01. Solving business and user pain points:
Address complex problems and user frustrations through intuitive design thinking. Identify and utilize common patterns and conventions in your industry to make users more familiar with your product.
02. Improving conversion rates:
Successful UX design helps users reach their goals faster, leading to increased conversion rates. By focusing on ease of use, reducing steps, and providing clear call-to-actions, you can encourage users to take desired actions.
03. Increasing customer satisfaction:
Ensure users can easily navigate your digital assets and enjoy using your services, which ultimately leads to greater customer retention, trust, loyalty, and engagement.
04. Fast-tracking development:
Design prototyping allows developers to estimate time and effort more accurately. It enables efficient testing and validation of features, helping to avoid scope creep during the development process. Getting it right the first time saves costs on updates and reworks.
UX design can enhance public-facing assets of financial services organizations, such as:
Member portals: Tailor-designed portals that optimize the online member experience aligned with your brand.
Digital Tools and Financial Calculators: Incorporate calculation engines and interactive tools to improve the digital experience and enable customers to make informed financial decisions.
Enterprise software: Solve design problems to make the software more effective for enterprises in areas like wealth management, tax, insurance, or unions.
Public websites: High-performing websites with visually appealing designs create a smooth and immersive user experience for visitors.
Mobile apps: Engaging, accessible, and efficient apps provide optimal mobile satisfaction for your users.
If you want to learn more about GBST’s user experience and digital design services, reach out to us. Our team is here to help you.
To find out more or get in touch, download the brochure.
