How To Increase Website Traffic and User Engagement by Using Financial Calculators
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If you’re looking to bring in more qualified visitors to your website and move them into your sales funnel, the optimal approach is to provide digital interactive calculators that deliver personalised content on a large scale.
Financial calculators are the key to a personalised digital experience that consumers engage with.
By using interactive and personalised calculators, you can reduce customer acquisition costs, increase conversions, and retain visitors. Including calculators in email or PPC campaigns can also improve your click-through rate.
According to Salesforce, “Interactive content can reduce bounce rate by 30% or more”
Accenture states that “83% of consumers are willing to share information for personalisation”
Here are some key ways you can use calculators to enhance user engagement and applications:
- Integrate interactive calculators on product pages for customers to understand products better.
- Use financial calculators as a call to action on landing pages, linked to social media or email campaigns.
- Include calculators within editorial content to keep users engaged and move them to the next sales stage.
Benefits of digital financial calculators include:
- Easy integration with supplied code for pasting on-site
- Accessible and mobile-friendly without plug-ins
- Secure and reliable API access
- No-code technology or tools
- Built with responsive tech to display on all screens
- Ability to integrate with CRMs and analytics
- Customisable UI with branding colours, logos, and fonts
Financial calculators are powerful marketing tools that can help you attract and retain more customers.
For more information about how financial calculators can benefit your business, contact us today.
